Great iPhone preso on AppStore retention curves, pricing strategies, engagement metrics, etc.

This was so good I had to repost it (via pinchmedia).

Here’s some of the great graphs included in the presentation:

  • Downloads per unit time versus price
  • # of downloads needed to hit Top 25 and Top 100 list
  • Retention curves for free apps
  • Retention curves for paid apps
  • Retention curves per app category
  • Engagement for free vs paid and by category
  • Advertising revenue tradeoffs for free versus paid
  • Cumulative application runs since first use, by decile

Slides below:

iPhone AppStore Secrets – Pinch Media 

Published by

Andrew Chen

Andrew Chen is a general partner at Andreessen Horowitz, investing in startups within consumer and bottoms up SaaS. Previously, he led Rider Growth at Uber, focusing on acquisition, new user experience, churn, and notifications/email. For the past decade, he’s written about metrics, monetization, and growth. He is an advisor/investor for tech startups including AngelList, Barkbox, Boba Guys, Dropbox, Front, Gusto, Product Hunt, Tinder, Workato and others. He holds a B.S. in Applied Mathematics from the University of Washington

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