Poll results are in!
I recently looked at the poll I put up about blog topics – very interesting.
It looks like people are absolutely more interested in analytics and metrics, particularly in user engagement, and much less interested in social gaming, social networks in general, etc. I assume that it’s because for the social stuff, there’s a lot of specific coverage on that in tech blogs like Techcrunch and the like.
I haven’t seen as much stuff out there digging into analytics around engagement/viral in social applications – most of the good analytics out there focuses on e-commerce, etc., so I imagine that the appetite is out there for a more focused analytics conversation.
No love for social gaming
Most interesting to me was that there’s very little interest in social-gaming – it was tied at the bottom with B2B and vertical social networks. I figured that given social gaming’s hotness in the investment (and social networking sector), that it would rank quite high. Good thing I ran this poll!
Anyway, here are all the results below:
| Answer Text | Votes | % | ||||
 |
Analytics and metrics | 69 | 20% |  |
||
 |
User retention/engagement | 68 | 19% | |
||
 |
Viral marketing | 55 | 16% | |
||
 |
Online advertising | 39 | 11% | |
||
 |
Product management | 39 | 11% | |
||
 |
Social network platforms | 30 | 9% | |
||
 |
B2B and vertical social networks | 23 | 7% | |
||
 |
Social gaming | 23 | 7% | |
||
 |
Other… | 5 | 1% | |
||
| TOTAL | 351 |
