Speaking at Startonomics and guest blog post: 5 startup tips for maximizing ad revenues
I will be giving a talk in October at Startonomics, run by Dave McClure, which is a conference described below:
Startonomics is a one-day workshop designed by entrepreneurs
for entrepreneurs on how to create simple, actionable metrics for
internet startups, and use them to make better product and marketing
decisions for long-term growth and success.
I’ll be doing a session on making money:
Revenue: The Internet Wants to Be Free, but You Need to Get Paid
Learn how to generate revenue using a variety of business models &
strategies including advertising, digital goods, subscriptions, lead
generation, & e-commerce.
Dave asked me to make a contribution to the Startonomics blog, which I’ve cross-posted a preview for.
Enjoy!
Counting your big pile of Benjamins:
5 startup tips for maximizing ad revenue
So you want to make some money, eh?
Every
startup gets to the point where they decide to bring in some ad
revenue, and it’s worthwhile to consider exactly how much money will be
generated through advertising. So in the parlance of the ad industry,
your “ad inventory” is the set of impressions that you have to sell to
people. Let’s talk about modeling that goes beyond the simple reports
into thinking about what drivers influence your CPMs and impression
counts.
This blog post will go over some of the key milestones
that any ad-supported startup will have to face. In particular, we’ll
discuss 5 stages:
- Stage 1: Just getting started
- Stage 2: Layering in new sections
- Stage 3: Thinking about growth
- Stage 4: Adding in multiple ad networks
- Stage 5: Building up brand sales (rep, vertical, direct, or otherwise)
Let’s get started with some basic metrics around CPMs and pageviews…
Read the rest over at the Startonomics blog »
PS. Get new updates/analysis on tech and startupsI write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.
Views expressed in âcontentâ (including posts, podcasts, videos) linked on this website or posted in social media and other platforms (collectively, âcontent distribution outletsâ) are my own and are not the views of AH Capital Management, L.L.C. (âa16zâ) or its respective affiliates. AH Capital Management is an investment adviser registered with the Securities and Exchange Commission. Registration as an investment adviser does not imply any special skill or training. The posts are not directed to any investors or potential investors, and do not constitute an offer to sell -- or a solicitation of an offer to buy -- any securities, and may not be used or relied upon in evaluating the merits of any investment.
The content should not be construed as or relied upon in any manner as investment, legal, tax, or other advice. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Any charts provided here are for informational purposes only, and should not be relied upon when making any investment decision. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, I have not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. The content speaks only as of the date indicated.
Under no circumstances should any posts or other information provided on this website -- or on associated content distribution outlets -- be construed as an offer soliciting the purchase or sale of any security or interest in any pooled investment vehicle sponsored, discussed, or mentioned by a16z personnel. Nor should it be construed as an offer to provide investment advisory services; an offer to invest in an a16z-managed pooled investment vehicle will be made separately and only by means of the confidential offering documents of the specific pooled investment vehicles -- which should be read in their entirety, and only to those who, among other requirements, meet certain qualifications under federal securities laws. Such investors, defined as accredited investors and qualified purchasers, are generally deemed capable of evaluating the merits and risks of prospective investments and financial matters. There can be no assurances that a16zâs investment objectives will be achieved or investment strategies will be successful. Any investment in a vehicle managed by a16z involves a high degree of risk including the risk that the entire amount invested is lost. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by a16z is available at https://a16z.com/investments/. Excluded from this list are investments for which the issuer has not provided permission for a16z to disclose publicly as well as unannounced investments in publicly traded digital assets. Past results of Andreessen Horowitzâs investments, pooled investment vehicles, or investment strategies are not necessarily indicative of future results. Please see https://a16z.com/disclosures for additional important information.
