BRB!
Here are some of the partially-written drafts I have saved in my WordPress account – no promises on whether or not I’ll finish them though :)
- Forget about user engagement – just focus on retention!
- Launching new product features: Metrics for internal distribution
- The Joel Test for data-driven decisions
- Do data-driven models lead to uninspired products?
- Are websites really better than desktop apps for user acquisition?
- The social gaming business 101: Lifetime value, cost per acquisition, player retention and lifetime value
- 5 key factors for increasing retention metrics
- Dual currencies in virtual economies
- Elements of every virtual items-based social game
- How to calculate an ARPU and why it’s important
- 5 common objections to making data-driven decisions
- “Yet another ad network?” Why the future of advertising points at more networks, not less
- Are you building features that no one will use?
- “OMG I’VE JUMPED THE SHARK”: 10 things to do after the TechCrunch crowd has moved on
- Learning about retention metrics from retail and catalog marketers
- Designing social networks: Real friends versus online friends
- Social gaming and BBS door games: Learning from past casual asynchronous games
- Why “launching” is old and busted
See you guys in a couple weeks…
