I love it: MMO in the business of matchmaking.
One of the main reasons why games don’t turn into huge multi-billion dollar franchises is that they can’t make money off of offline items and services. If they could, they could get a piece of any transaction, the way that eBay and Google do.
This is one interesting step in that direction, where a game becomes a competitor to dating services. What’s next? An eBay booth in Second Life? :)