Gaming versus gambling ARPUs
Online poker revenue datapoint
This article on the online poker industry in Italy was interesting enough that I had to post it:
Online poker players in Italy spend an average of $881 per person a year on the pastime producing a yearly haul of $514 million according to a new survey released as the nation’s Government gets set to legalise, license and control Internet gambling.
Normalized down to month, this nets out to $73 ARPU/month!
I have no idea how this compares to the broader set of online gambling, or if it mostly has to do with the specific demographics in Italy.
Comparison to virtual good games
Compare this some numbers that Jeremy Liew posted in his excellent analysis on free-to-play and Facebook app monetization.
- Second Life: $9.30 ARPU/month
- Club Penguin: $1.62 ARPU/month
- Habbo Hotel: $1.30 ARPU/month
- Runescape: $0.84 ARPU/month
- Facebook apps: $1.20 ARPU/month
I write a high-quality, weekly newsletter covering what's happening in Silicon Valley, focused on startups, marketing, and mobile.
