Recent article on viral loops just came out from Fast Company: Ning’s Infinite Ambition.
I chatted with the writer, Adam Penenberg, when he was writing the article – we talked extensively about the history of viral marketing, starting from:
- chain letters
- style and fashion fads
- Tupperware
… and then how those techniques have now evolved on the web. The main differentiation, of course, being that you can really productize your distirbution strategy and incorporate it inside your user experience.
I’ve written much more about viral loops in a blog from last year.