Thinking about Generation Y, not just tech
One of my favorite blogs, YPulse, covers a great range of marketing, tech, and lifestyle issues around the teen demographic. The reason why I'm a fan is because they aren't just tech focused, but consider the research from A-Z on this demographic. Obviously it's great for people who are:
- Working on social gaming or virtual worlds
- Building out social networking sites based around games, media, or otherwise
- Similarly, anyone who's doing Facebook or OpenSocial apps, to figure out what makes this demographic tick
Anyway, they are having a conference on July 14-15 in San Francisco, and they let me share a discount code. Here's the registration info:
REGISTER HERE
10% discount code: FUTURISTIC1
You can view the agenda here. They are having a screening of a documentary covering the demographic as well as a Q&A with a panel of teenagers at the end of the night also, which should be fun.
Sessions
A couple sessions I'm interested in – see you guys there:
Brand Engagement in Virtual Worlds for Youth
* Creating virtual world experiences residents will love
* How do you measure ROI in virtual worlds?
* Connecting virtual engagement with real world engagement
Panelists:
Lauren Bigelow, General Manager, WeeWorld
Teemu Huuhtanen, President, North America, Sulake (Habbo)
Craig Sherman, CEO, GaiaOnline
Michael Wilson, CEO, There.com
Are Girls The New Geeks?
* Understanding how girls and boys use the web
* What works in reaching girls vs. boys
* Girls are creating content, but what are they learning?
Panelists:
Nancy Gruver, Publisher, New Moon Girl Media
Allison Keiley, Online Content and Community Manager, Girls, Inc.
Ashley Qualls, CEO, WhateverLife
Holly Rotman, Senior Web Editor, eCRUSH/eSPIN; Writer, "Advice Girl" column, eCRUSH.com, Hearst Magazines